Nearly 60% of users can’t tell the difference between a paid and an organic result. Data further shows that the total display advertising is estimated to reach $335 billion in 2024. The amount is projected to grow even more and reach $191 billion by 2024. Statista’s report on search ads indicates that companies spent $106.5 billion on search advertising in 2019. Search ad spending is expected to reach $191 billion by 2024. 15% of US smartphone users are currently using ad blockers on their devices.Google pay-per-click ads have the biggest ROI of 200%.
70% of all paid search impressions are on mobile.75% of people say they click on ads because they expect an answer to their question.40% of businesses say their PPC budget is lower than what they want it to be.Search ad spending is expected to reach $191 billion by 2024.We prepared these vital PPC stats to help you craft a well-thought marketing strategy and choose the right platform to advertise your products or services. It is no longer Google-exclusive with Facebook and Amazon claiming spots on the list of the best PPC platforms. The PPC market, however, has changed a lot over the past few years. Pay-per-click is one of the most effective online marketing methods courtesy of its superior audience targeting.
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